House of Sause debuts in Milan, Italy
The clothing line-up made in Tamil Nadu,
for the world will also be launched in Amsterdam, Paris, and London
subsequently.
House of Sause, a young and premium
streetwear brand from Tamil Nadu, had its global launch in Italy on August 31.
Akhilesh Ashok, a 23-year-old youngster from Salem in Tamil Nadu, the brain
behind the clothing line, held a street fashion show in Lombardy, Milan, Italy
to launch his streetwear brand.Akhilesh Ashok, founder, House of Sause, debuts the street wear in Milan, Italy
To herald its global launch, the brand showcased its designs and
collection at a fashion show, choreographed by Pavithra Ramasubramanian, a
fashion photographer based out of Los Angeles. The show drew the attention of
fashionistas as leading models including Aashna Bisht, Melissa, Saphy Khanfar,
Artur Montanari and others walked on the streets of Milan wearing House of
Sause’s genderless, season-less, and Classique fits.
The brand’s launch event happened at the Duomo Cathedral, located
at the heart of Milan. The
launch continued subsequently, in the Galleria, which
is Italy's oldest active shopping gallery and home to various luxury fashion
brands.
Addressing the launch, Akhilesh Ashok stated, “We are planning to
establish House of Sause as a global brand with firm roots in India.
Unlike the mainstream streetwear outfits, House of Sause’s clothing line allows
you to lounge in their confident yet comfortable designs. The youthful energy
that the brand emanates is emblematic of the current times; it is accommodative
of all kinds of lifestyles. Our brand is loud, proud, and stands out of the
crowd; and likes playing around with deconstruction and experimentation because
we believe that unconventional is truly the new difference.”
Asha Sreedhar, Avinash Athappan, Hari Nivas, Ram Ramasaamy, Design
Director Shreya Dilip, Creative Directors Santhosh Kumar and G Kameshwaran are
the key founding members spearheading the brand.
The first drop is titled ‘Generation 1: Prints of Epiphany’. The product
line-up includes- oversized/drop shoulder tees, deconstructed hoodies,
oversized hoodies, and exclusive collaboration merchandise. House of Sause
sells on their website where customers can scroll through and choose from the
different designs.
The brand’s social media account garnered over 100k views within the
first few hours of the launch without any reveal of the products.
About House of Sause
Founded in 2022, House of Sause will be one of the first streetwear
brands from South India. The origin of the brand is from Salem, Tamil Nadu. The
brand consists of various products like hoodies, oversized tee shirts, tote
bags, caps, women’s crop tops, and cricket bats.
“And no, we’re not a ketchup brand.”
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