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Honda Cars India launches its new Brand Campaign ‘A Honda Goes Beyond’

- Campaign is based on valuing customer insights

- Focuses on going beyond with outstanding quality of its products and services.

 Honda Cars India Ltd. (HCIL), main producer of top class automobiles in India, nowadays released its new logo marketing campaign `A Honda Goes Beyond`. The new marketing campaign goals to hook up with logo lovers and a brand new era of clients with the aid of using showcasing Honda values of providing Innovative and Futuristic Technology products. Every Honda vehicle is designed retaining advanced consumer enjoy on the core, to assist human beings make their lives higher nowadays and into future. Honda indicates how it's miles all the time decided to fulfill and exceed the expectancies of clients, and consequently the logo promise of `A Honda Goes Beyond`.


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Speaking approximately the emblem promise and the brand new marketing campaign, Mr. Takuya Tsumura, President & CEO, Honda Cars India Ltd. said, “Honda`s adventure in India has been not anything much less than incredible and credit score is going to our clients who've bestowed their accept as true with in Honda`s top class automobiles for the closing 25 years. It has continually been our undertaking to hold clients on the centre of our merchandise and services. The present day marketing campaign is a party of bond that our clients proportion with us and we promise to move past in the whole lot that we do.”

The idea of the marketing campaign is deeply rooted in consumer insight. Honda is aware that earlier than shopping for a vehicle, humans undergo the loop of exploration and evaluation. They are beaten with anticipation, reviews, comparisons, recommendations. The exploration isn't approximately shopping for on my own however additionally service, possession and maintenance. They have a variety of expectation from the brands. That`s wherein Honda guarantees to head the greater mile to make certain that each Honda adventure is a pleasure and pride for its customers. And this is going lots past simply the drive, the engineering and the motors. It is a dedication to each aspect of the possession experience. Honda fulfills all expectations, delighting the consumer at each touchpoint during their dating and consequently A Honda Goes Beyond. The marketing campaign may be featured throughout a extensive variety of excessive attain and excessive affinity virtual and social platforms. About Honda Cars India Ltd. Honda Cars India Ltd. (HCIL), a main producer of top rate motors in India, turned into mounted in December 1995 with a dedication to offer Honda`s passenger vehicle fashions and technologies, to Indian customers. HCIL`s company workplace is primarily based totally in Greater Noida, UP and its today's production facility is positioned at Tapukara, District. Alwar, Rajasthan. The corporation`s product variety consists of Honda Jazz, Honda Amaze, Honda WR-V, Honda City and the lately released Honda City e: HEV catering to the various wishes of its discerning customers throughout special segments. Honda`s fashions are strongly related to superior layout and technology, other than their mounted characteristics of durability, reliability, safety, and gas efficiency. The corporation has a sturdy income and distribution community unfold throughout the country. Besides the brand new vehicle enterprise, Honda gives a one-prevent answer for purchasing and promoting pre-owned motors thru its enterprise feature Honda Auto Terrace. The Honda Certified Pre-owned motors include an guarantee of high-satisfactory and peace of thoughts that caters to the various and burgeoning wishes of pre-owned vehicle customers throughout the country.

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