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WinZO joins ‘Har Ghar Tiranga’ campaign with 85 Million users and 10,000+ vernacular Influencers


Mumbai, 10 August 2022: WinZO, Bharat’s largest Gaming platform has announced its support for the government’s Har Ghar Tiranga Campaign under the aegis of the Azadi ka Amrit Mahotsav.  The campaign would see WinZO mobilizing and educating 85 million users of the vernacular gaming platform to participate in the initiative and to bring Tiranga home and hoist it and change their profile pictures across platforms with our National Flag to mark the 75th year of India’s Independence. This campaign would be one of the largest for the country where people would be coming together to pay tribute by not only hoisting the Tiranga but also collecting funds to donate to “Army Welfare Fund”

With its vision of making India a gaming powerhouse, WinZO has always been on the forefront of democratizing interactive entertainment space with a tech product which is deeply rooted in Bharat. A vernacular gaming platform with 12 languages with portfolio of 100+ games and 7 formats clocking 2.5 Billion Micro-transactions per month, WinZO is making a transformational impact on the digital economy of India through its various initiative empowering Game Developers and micro-influencers. 

Saumya Singh Rathore, Co-founder of WinZO said, “We are living the dream, many sacrified their lives for 75 years ago. We have the duty towards this nation that is one of the largest innovation and invention hub of the World. At WinZO, we bring together our 85 million Bharat users to demonstrate the power of our Billion, that is driving the biggest consumption market in the World. In addition with our extensive network of 10,000+ vernacular influencers we are distributing content which aims at promoting the campaign and its values to deeper parts of the country in their language which in return will inspire the younger generation of our country to ignite a sense of patriotism in them. The WinZO team dreams to build one of the biggest sectors based on new age technology, a sector that would contribute extensively by promoting technology and entrepreneurship. Jai Hind”.

WinZO has launched an active engagement activity on its App which educates users about the National Flag through interactive games like trivia and the platform has also changed the profile picture of every user with Tiranga. This campaign would also let people to pin flag virtually on their houses. Through its network of influencers WinZO has also launched a content series which focuses on covering all the major events of our country after 75 years of Independence. Through this initiative WinZO aims at garnering 100+ Million Impressions across platforms.


About WinZO

WinZO is the largest social gaming and entertainment platform in India. Launched in early 2018, the Company partners with third party developers to host games on their Android app, where users can enjoy personalized multiplayer gameplay experiences. The platform is available in 12 languages such as English, Hindi, Gujarati, Marathi, Bengali, and Bhojpuri, with over 85 million registered users. The WinZO platform facilitates over 2.5 billion micro-transactions per month across a portfolio of 100+ games. WinZO is focused on building an enthusiastic community of gamers and gaming influencers in Tier II to IV cities in India. The Company envisions a future where the WinZO platform can deliver a culturally relevant and enjoyable experience in the Indian gaming ecosystem, monetized through a unique micro-transaction model.

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