WinZO joins ‘Har Ghar Tiranga’ campaign with 85 Million users and 10,000+ vernacular Influencers
Mumbai, 10 August 2022: WinZO, Bharat’s largest Gaming
platform has announced its support for the government’s Har Ghar Tiranga Campaign
under the aegis of the Azadi ka Amrit Mahotsav. The campaign would
see WinZO mobilizing and educating 85 million users of the vernacular gaming
platform to participate in the initiative and to bring Tiranga home and hoist
it and change their profile pictures across platforms with our National Flag to
mark the 75th year of India’s Independence. This campaign would be one of the
largest for the country where people would be coming together to pay tribute by
not only hoisting the Tiranga but also collecting funds to donate to “Army
Welfare Fund”
With its vision
Saumya Singh Rathore, Co-founder
of WinZO said, “We are living the dream, many sacrified their lives for 75
years ago. We have the duty towards this nation that is one of the largest
innovation and invention hub of the World. At WinZO, we bring together our 85
million Bharat users to demonstrate the power of our Billion, that is driving
the biggest consumption market in the World. In addition with our extensive
network of 10,000+ vernacular influencers we are distributing content which
aims at promoting the campaign and its values to deeper parts of the country in
their language which in return will inspire the younger generation of our
country to ignite a sense of patriotism in them. The WinZO team dreams to build
one of the biggest sectors based on new age technology, a sector that would
contribute extensively by promoting technology and entrepreneurship. Jai Hind”.
WinZO has launched an active engagement activity on
its App which educates users about the National Flag through interactive games
like trivia and the platform has also changed the profile picture of every user
with Tiranga. This campaign would also let people to pin flag virtually on
their houses. Through its network of influencers WinZO has also launched a
content series which focuses on covering all the major events of our country
after 75 years of Independence. Through this initiative WinZO aims at garnering
100+ Million Impressions across platforms.
About WinZO
WinZO is the largest social gaming and entertainment
platform in India. Launched in early 2018, the Company partners with third
party developers to host games on their Android app, where users can enjoy
personalized multiplayer gameplay experiences. The platform is available in 12 languages
such as English, Hindi, Gujarati, Marathi, Bengali, and Bhojpuri, with
over 85 million registered users. The WinZO platform facilitates over 2.5
billion micro-transactions per month across a portfolio of 100+ games.
WinZO is focused on building an enthusiastic community of gamers and gaming
influencers in Tier II to IV cities in India. The Company envisions a future
where the WinZO platform can deliver a culturally relevant and enjoyable
experience in the Indian gaming ecosystem, monetized through a unique
micro-transaction model.
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