Kindly launches Asia’s first at home semen analysis campaign, #AbGharSe seeks to promote men’s sexual health
- The
Instagram campaign is aimed at initiating conversation about semen testing
across India, but specially in Tier-2,3 cities
- #AbGharSe campaign by Kindly
speaks about the startup’s unique offering of Asia’s first at home semen
testing kit that is discreet, easy to use and delivers the results within
24-48 hours
- A
study in journal Fertility and Sterility, found that 44 percent of men
with semen defects also had other issues such as high blood pressure, and
heart and blood vessel disease
By
collaborating with influencers like Jake Sitlani, Salim Jamdar, Anmol Sachar,
Samir Kotkar and Atharva Sudame, the platform aims to engage young and
vernacular audience across India into conversations that are largely considered
a taboo. The startup aims to break free the current conversation around men’s
sexual health that is largely focused on pressures of performance and any
attempt to seek a resolution is met with resistance. A man’s sperm health is
directly connected with his hormonal, physical and mental health and is not
just about the fertility aspect.
Sexual
wellness is a concept that is often restricted to poor sperm health and just
conversations around fertility. Through this offering, Kindly aspires to shift
the narrative towards one that encompasses each and every aspect of wellness. Sexual wellness is a state of physical,
emotional, mental, and social well-being concerning sexuality. It is not merely
the absence of disease, dysfunction, or infirmity and this is the conversation
that this start-up aims to initiate.
Talking
about the campaign, Nilay Mehrotra, CEO and Co-Founder Kindly said, ‘It
is a taboo in the society to talk about sexual health, with this campaign it is
our hope to ease the conservation. The technology that we use is disruptive and
a first in Asia. Through our platform men can easily deposit their semen in
technology-enabled kit at the convenience of their home. A delivery partner
will collect the semen test and the results will be shared within 24 hrs to
48hrs. This enables security and privacy of data with our judgement-free
doctors. The individual can also take an appointment with an in-house
andrologist for any concerns. This technology and expertise of the doctors
makes sure that men can get regular semen tests as a part of their routine
check-up. #AbGharSe is a freedom, care and love to the men of our
society.”
Kindly
offers a convenient option for men to get their semen tested in the comfort of
their homes and a respite from the added pressure of searching and going to a
doctor. The platform also offers its doctors who can provide post-testing consultation.
The results of the tests are discreet and can be accessed within 24 to 48
hours.
The
campaign has garnered eyeballs from our target audience active on social media
and it is a solution-oriented concern towards the society at large. Poor sperm
health can be caused due to smoking, overstressed and overworked hustle culture
or underlying health issues. It can also show up in symptoms like stress, low
energy, fatigue, burnout etc. It can also cause infertility in men, hormone
disorders, weak performance in bed, tumors, infections, sexually transmitted
diseases and immunity disorders. Hence, #AbGharSe is the easiest solution
to all semen related problems!
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