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BharatMatrimony’s “PehlePadhaiPhirShaadi” social initiative wins 14 creative awards

At the recent Kyoorius Creative Awards, BharatMatrimony’s “Pehle Padhai Phir Shaadi” – a social initiative to empower girls to choose education over marriage, bagged 14 awards including 1 purple elephant for driving gender equality, and 5 blue elephants. The awards are a celebration of the most outstanding and innovative work in advertising and marketing communications.


Arjun Bhatia, Chief Marketing Officer – elaborates, “We were pretty sure to win awards because the “Pehle Padhai Phir Shaadi” social experiment championed the cause of educating girl children. This is in line with our vision of driving social impact by empowering women to be choosy and redefine their lives, and we want to be the enabler in that positive social change. The elephant means recognition of the brand's ability to take risks, drive larger impact and deliver creative solutions to social issues.”


Watch the “Pehle Padhai Phir Shaadi” film here starring MS Dhoni 

Arjun further added, “I'm glad that Dentsu partnered with us in this creative journey. The fact that a jury of the best in the advertising and marketing domain evaluates and selects winners adds to the joy of bagging the awards.”

About limited is India’s leading consumer Internet Company. It is a signature consumer internet conglomerate, managing marquee brands such as BharatMatrimony, CommunityMatrimony and EliteMatrimony.  BharatMatrimony is considered the largest and most trusted matrimony brand which has also established a considerable retail presence with over 110 self-owned retail outlets across India. has also recently launched Jodii – an exclusive matchmaking service for non graduates, in 10 Indian languages. The Company delivers matchmaking and marriage related services to users in India and the Indian diaspora.  The Company has pioneered several new business models such as, and, a consortium of over 300 community matrimony websites and now Jodii.

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