BharatMatrimony’s “PehlePadhaiPhirShaadi” social initiative wins 14 creative awards
At the recent Kyoorius Creative Awards, BharatMatrimony’s “Pehle Padhai Phir Shaadi” – a social
initiative to empower girls to choose education over marriage, bagged 14 awards
including 1 purple elephant for driving gender
equality, and 5 blue elephants. The awards are a celebration of the most
outstanding and innovative work in advertising and marketing communications.
Arjun Bhatia, Chief Marketing Officer – Matrimony.com
elaborates, “We were pretty sure to win awards because the “Pehle Padhai Phir
Shaadi” social experiment championed the cause of educating girl children. This
is in line with our vision of driving social impact by empowering women to be
choosy and redefine their lives, and we want to be the enabler in that positive
social change. The elephant means recognition of the brand's ability to take
risks, drive larger impact and deliver creative solutions to social issues.”
Watch the “Pehle Padhai Phir Shaadi” film here starring MS Dhoni
Arjun further added, “I'm glad that Dentsu partnered with us in this
creative journey. The fact that a jury of the best in the advertising and
marketing domain evaluates and selects winners adds to the joy of bagging the
awards.”
About Matrimony.com limited
Matrimony.com is India’s leading consumer Internet Company. It is a
signature consumer internet conglomerate, managing marquee brands such as
BharatMatrimony, CommunityMatrimony and EliteMatrimony. BharatMatrimony
is considered the largest and most trusted matrimony brand which has also
established a considerable retail presence with over 110 self-owned retail
outlets across India. Matrimony.com has also recently launched Jodii – an
exclusive matchmaking service for non graduates, in 10 Indian languages. The
Company delivers matchmaking and marriage related services to users in India
and the Indian diaspora. The Company has pioneered several new business
models such as WeddingBazaar.com, Mandap.com and CommunityMatrimony.com, a
consortium of over 300 community matrimony websites and now Jodii.
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