BharatMatrimony encourages singles to Be Choosy in new campaign

 BharatMatrimony, India’s leading online matrimony service, announced the launch of BeChoosy, its new TV commercial, that explores the bias against women who want to be choosy when it comes to finding the right life partner, which is an important life-changing decision.

The brand’s premise has been that finding a match is not the end, in fact it is the beginning of the next 40-50 years of one’s life. So, one must be choosy and find the right partner for themselves, to lead a happy married life.

 

BharatMatrimony found that when women are of marriageable age, they’re asked to compromise or adjust, and not have too many conditions or preferences when it comes to finding a match. Family, relatives, elders and sometimes even friends tell girls to choose someone fast and get married soon or there won’t be many eligible prospects later.

Arjun Bhatia, Chief Marketing Officer – Matrimony.com elaborates, “BharatMatrimony has been constantly breaking new ground and changing the social narrative about relationships and marriage. When women, after careful consideration, make their choices be it about education, career, finance or finding a partner, people tend to say they’re being very picky and question their choices. On the contrary, men are never subjected to the kind of scrutiny or questioning when it comes to the same things. That’s why BharatMatrimony seeks to put the spotlight on this issue by encouraging and empowering women to be choosy.”

 

BharatMatrimony has been a positive brand that has always espoused the cause of women and empowered them through several innovations, over 22 years. It backs its position of choice for both women and men by offering 1) Lakhs of profiles to choose from 2) Filters for members to choose by education, profession, location and more. 3) Thousands of new profiles that register everyday, thereby enhancing the pool of choices. 4) Ways to connect to prospects through a choice of secure instant chat, video and voice calling features, all to help find the right life partner.

 

Watch the BeChoosy TV Commercial here It’s time to Be Choosy. Lakhs of verified profiles, only on Bharat Matrimony - YouTube

Arjun further added that they will soon launch a 360 degree marketing campaign to amplify the BeChoosy campaign across TV, digital and print.

About Matrimony.com limited

Matrimony.com is India’s leading consumer Internet Company. It is a signature consumer internet conglomerate, managing marquee brands such as BharatMatrimony, CommunityMatrimony and EliteMatrimony.  BharatMatrimony is considered the largest and most trusted matrimony brand which has also established a considerable retail presence with over 110 self-owned retail outlets across India.  Matrimony.com has also recently launched Jodii – an exclusive matchmaking service for non graduates, in 10 Indian languages. The Company delivers matchmaking and marriage related services to users in India and the Indian diaspora.  The Company has pioneered several new business models such as WeddingBazaar.com, Mandap.com and CommunityMatrimony.com, a consortium of over 300 community matrimony websites and now Jodii.