BharatMatrimony encourages singles to Be Choosy in new campaign
BharatMatrimony, India’s leading online matrimony service, announced the launch of BeChoosy, its new TV commercial, that explores the bias against women who want to be choosy when it comes to finding the right life partner, which is an important life-changing decision.
The brand’s premise has been that finding a match is not the end, in
fact it is the beginning of the next 40-50 years of one’s life. So, one must be
choosy and find the right partner for themselves, to lead a happy married life.
BharatMatrimony found that when women are of marriageable age, they’re
asked to compromise or adjust, and not have too many conditions or preferences
when it comes to finding a match. Family, relatives, elders and sometimes even
friends tell girls to choose someone fast and get married soon or there won’t
be many eligible prospects later.
Arjun Bhatia, Chief Marketing Officer – Matrimony.com elaborates,
“BharatMatrimony has been constantly breaking new ground and changing the
social narrative about relationships and marriage. When women, after careful
consideration, make their choices be it about education, career, finance or
finding a partner, people tend to say they’re being very picky and question
their choices. On the contrary, men are never subjected to the kind of scrutiny
or questioning when it comes to the same things. That’s why BharatMatrimony
seeks to put the spotlight on this issue by encouraging and empowering women to
be choosy.”
BharatMatrimony has been a positive brand that has always espoused the
cause of women and empowered them through several innovations, over 22 years.
It backs its position of choice for both women and men by offering 1) Lakhs of
profiles to choose from 2) Filters for members to choose by education,
profession, location and more. 3) Thousands
of new profiles that register everyday, thereby enhancing the pool of choices.
4) Ways to connect to prospects through a choice of secure instant chat, video
and voice calling features, all to help find the right life partner.
Watch the BeChoosy TV Commercial here It’s
time to Be Choosy. Lakhs of verified profiles, only on Bharat Matrimony -
YouTube
Arjun further added that they will soon launch a 360 degree marketing
campaign to amplify the BeChoosy campaign across TV, digital and print.
About Matrimony.com
limited
Matrimony.com is India’s
leading consumer Internet Company. It is a signature consumer internet
conglomerate, managing marquee brands such as BharatMatrimony,
CommunityMatrimony and EliteMatrimony. BharatMatrimony is considered the
largest and most trusted matrimony brand which has also established a
considerable retail presence with over 110 self-owned retail outlets across
India. Matrimony.com has also recently launched Jodii – an exclusive
matchmaking service for non graduates, in 10 Indian languages. The Company delivers
matchmaking and marriage related services to users in India and the Indian
diaspora. The Company has pioneered several new business models such as WeddingBazaar.com,
Mandap.com and CommunityMatrimony.com, a consortium of over 300 community
matrimony websites and now Jodii.
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