TVS Eurogrip Tyres unveils new brand campaign ‘Whistle Through Every Turn’
TVS Eurogrip, India’s leading 2 & 3-wheeler tyre brand, rolled out
its new brand campaign – “Whistle Through Every
Turn”- building on its association with Chennai Super Kings. The
campaign includes a set of three new advertising films that accentuate
the positioning
of the brand as The Bike Tyre Specialist.
The films feature
M S Dhoni as the main protagonist, narrating his gripping biking adventures to
his teammates. The stories are woven with suspense and light-hearted humor, crafted to connect with
the millennials.
Commenting on the new
campaign, Mr. P. Madhavan, EVP – Sales & Marketing, TVS Srichakra
Limited, said, “Our last campaign ‘Tame The Turns’ was received well amongst
our audience. We are happy to have woven this insight in an interesting way to
create a set of #GrippingStories with CSK players. Apart from TV and Digital
advertising, the campaign includes on-ground activations and channel partner
programmes.” explained Mr. Madhavan.
Shot
in a myriad of picturesque locales across India, three new 20 second brand
films have been created exclusively for this campaign and will be aired during
this IPL season to start with. The films are a beautiful concoction of
interesting biking stories on one side while showcasing the high performance
and quality of TVS Eurogrip Tyres on the other.
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