This Earth Day, National Geographic in India to launch its impact-driven campaign “One for Change”
The entertainment channels at Disney Star will also spotlight short
films featuring the true champions of the planet, starting April 22nd,
2022
Premiering on the television
platforms of National Geographic and the entertainment channels across Disney
Star, the films will also be released on
National Geographic social media handles that have a combined following of over
10 million in India. With an aim to inspire and encourage viewers to take that one
step and ‘be the one for change’, the stories will focus on the journey
of these passionate individuals and get the viewers acquainted with their
lives, their passions and shine a light on what pushed them to follow the
remarkable path of planet conservation. And as an Earth Day special, the One
for Change initiative will highlight the inspired works of 10 changemakers –
who have each made a path-defining choice a difference.
“Furthering the knowledge and understanding of our world is
at the core of National Geographic. Through the years, we have helped our
viewers better understand and care about our world, with our thought provoking
and fact based narratives. With One for Change, we wanted to uplift and inspire
our viewers, through the remarkable stories of incredible individuals, from
across the country, who have taken that first step and more, towards loving our
planet,” said Kevin Vaz, Head – Network Entertainment Channels, Disney Star.
“Given the nature and the
purpose behind the initiative, we will have the might of the entire
entertainment channels at Disney Star championing the films across our channels
and give them the thrust they need to reach out to millions of our audiences.
With this, we hope that these stories of passion, triumph and sheer love for
our Mother Earth and its people will ignite a spark and inspire all planet
lovers to take that one little step towards building a sustainable and hopeful
future for the Earth,” he added
“We have all grown
up reading and watching National Geographic and the one thing I have truly
admired about the brand is the ability to inspire people through the most
engaging and stimulating of stories. One for Change is indeed a special
initiative – with the brand giving its platform to narrate the success stories
of individuals who, through their own choices, have contributed significantly
towards the betterment of the planet. For someone who believes in the need for
climate preservation, it was really encouraging to be the part of such a
powerful event that will, hopefully, set course for a sustainability movement
with the unique potential it holds to influence a change the world,” said Dia
Mirza.
The ten changemakers featured
in the series are:
- Vani
Murthy- Known as the Worm Queen, Vani
is spreading awareness about the importance of composting
- Purnima
Barman Devi- The
leader of the Hargila Army, working towards the protection of endangered
Greater Adjutant Stork
- Tejas
Sidnal – An architect who has innovated
a unique tile that is made from carbon waste
- Venkatesh
Charloo – A pioneering marine
conservationist, helping in coral restoration in Goa
- Vidyut
Mohan – 2020 ‘UNEP Young Champion of
the Earth’, Vidyut has created a machine that converts waste farm residue
into products of value for farmers
- Varsha
Raikar - RJ with Radio Bundelkhand who
raises awareness against climate change
- Rukmani Katara- CEO
of a solar company, igniting a renewable energy revolution in rural India
- Poonam & Aditya Singh- A couple that is rewilding
barren land on the outskirts of Ranthambore Tiger Reserve as a buffer
between man and animal
- Thulasi Gouda- Padma Shri winner Thulasi has
been preserving forests in her village for 50 years and is called the
Living Encyclopedia of the forests
- Sonam Wangchuk- An eco-architect who has
pioneered the creation of carbon neutral structures in Ladakh using
elements from nature
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