‘KGF: Chapter 2’ metaverse to be launched soon as ‘KGFVerse’
Sale to go live on April 7
Comes after the resounding success of the KGF
2 trailer launch
As fans wait in anticipation for the release of “KGF: Chapter 2”,
Hombale Films, the producer of the film, is creating KGF: Chapter 2 avatars in
the Metaverse known as ‘KGFVerse”. With distinct avatars, fans will be able to
explore the world of KGF or ‘KGFverse” as it has been named. Fans of Yash can
now explore and experience Rocky Bhai’s Duniya in the Metaverse. The sale of
avatars will go live on April 7.
This comes after
the resounding success of the trailer of “KGF 2” which has mesmerized fans and
industry alike. With the KGF: Chapter 2’s trailer now reaching close to 150
million views, it has also become the most viewed trailer in 24 hours in India
with a record of 109+ million views.
KGFverse is a
digital avatar-based universe dedicated to the fans of the KGF movie franchise.
The objective is to enable the community to build a series of games and virtual
environments to enable the extension of KGF into the metaverse. As a first
step, fans gain access to the KGFverse chapter by owning the token of the El-Dorado
book on which KGF is based. It enables the owners to become part of the
membership club, which gives them access to avatars, props and land parcels of
the movie in the form of NFTs.
It is Rocky
Bhai’s way of giving back to the community. Over time, developers will be able
to build games using the NFTs to create and enhance the KGFVerse. Members of
KGFverse will have exclusive access to NFTs, surprise airdrops, and also the
ability to attend physical events related to the movie.
Speaking on the KGFverse
launch, Vijay Kiragandur, Founder of Hombale Films, said: “Metaverse
is the new frontier of the Internet and an innovative way to engage with
audiences and movie fans. It is the future of virtual hangouts and a new way of
consuming content, and therefore, we are exploring this space to enable our
fans to interact with elements of both chapters of KGF in the metaverse.”
Hombale Films has
set a new benchmark in movie promotion for KGF 2 and have gone with
larger-than-life activities to the sheer delight of the fans. The makers have
made sure that the promotional campaign for KGF 2 is a first of its kind in the
industry. Innovative campaigns like the fandom campaign and ‘KGFVerse’
showcases the next level of promotion by Hombale Films in the industry.
Releasing
nationwide on April 14, in Kannada, Telugu, Hindi, Tamil and Malayalam, ‘KGF:
Chapter 2’ is written and directed by Prashanth Neel, one of the most
sought-after directors, and produced by Vijay Kiragandur under the Hombale
Films banner. An emerging pan-India production house, Hombale Films is all set
to bankroll some of the biggest projects in the industry over the next two
years. Hombale Films is also the producer of their third pan-India movie with
Prabhas titled ‘Salaar’.
No comments