SMB Neobank FloBiz ropes in Manoj Bajpayee as brand ambassador for myBillBook
Manoj Bajpayee
will feature in the brand’s ‘Business Ko Le Seriously’ campaign across all
media platforms for the next one year
FloBiz, a fast-growing neobank for Indian
SMBs, today announced its association with Padma Shri awardee actor Manoj
Bajpayee. The Bengaluru-based fintech aims to accelerate its outreach to the
SMB sector and promote the adoption of its flagship product myBillBook - a
simple to use GST billing and accounting software - with Manoj Bajpayee as the
brand ambassador.
FloBiz will release a set of ad films, the first of which launched on 24th Oct
2021, featuring Manoj as a businessman with satirical takes on the day-to-day
problems that business owners face while running their enterprises,
particularly invoicing, collection of pending receivables and inventory
management. The ‘Business Ko Le Seriously’ campaign highlights how digital
solutions can improve performance and power growth in a small business. Created
by Tilt Brand Solutions, the campaign will go live across several media
platforms, including OTT, TV, OOH, social media, websites and mobile
applications.
Commenting on the association, the renowned Bollywood actor said, “Most of the
products and services we consume daily are offered by small and medium
businesses in our country. However, these SMBs have been historically
underserved when it comes to dedicated digital tools and financial services.
And so, I was personally very impressed with FloBiz’s mission to accelerate the
growth of SMBs by providing technological solutions and curated services via
their product myBillBook. Especially after the Covid-19 pandemic, the need to
go digital is paramount for businesses, and myBillBook is easily one of the
most suited applications to cater to this need.”
“When the FloBiz team approached me with their ‘Business Ko Le Seriously’
campaign idea, it piqued my interest instantly. The scripts were witty and
funny, the production team was reputable, and the company’s mission was
sincere. I’m glad to partner with them in promoting their brand,” he added.
“The ‘Business Ko Le Seriously’ campaign is our first step towards creating a
relatable and trustworthy brand for myBillBook, targeting ambitious business
owners across the country. We’re extremely thrilled to join hands with Mr.
Manoj Bajpayee to communicate our mission and the product’s value propositions
to the small business community over the next one year.
Manoj’s universal charisma and mass appeal, coupled with the inspiring story of
his journey from a humble beginning to critically acclaimed fame, is sure to
resonate with the SMBs. The team thoroughly enjoyed working with the incredibly
talented artist, who brings such passion and conviction to his work”, said
Rahul Raj, Co-founder and CEO of FloBiz.
Link to the ad campaign: https://www.youtube.com/watch?v=IDJlLZfYKj8
Shriram Iyer, co-founder and chief creative officer of Tilt Brand
Solutions, said, “The FloBiz team was very clear about the brief right at the
outset. As a brand, they genuinely believe in the power of SMBs and their
impact on our economy. However, while these business owners have big ambitions
and strong drive, they lack the necessary technological tools that are
otherwise available to bigger companies and corporations. This led us to
realise that what the SMB owners need is a nudge in the right direction to
propel their businesses by adopting a powerful software like myBillBook.
In our series of three films featuring Manoj Bajpayee, we arrived at an
articulation to launch the maiden campaign for myBillBook with ‘Business Ko Le
Seriously’ as the core theme. Having a stalwart like Manoj on our side, we
wanted to ensure that we utilise his inimitable sarcastic self that we know him
for. We wanted to tell our audience that it’s no joke to run a business and
that to grow the scale of business operations, SMB owners and entrepreneurs
must adopt myBillBook to actualise the full potential of their enterprises
successfully.”
Since its launch in January 2020, myBillBook has been downloaded by over
6 million businesses to digitise invoicing, streamline bookkeeping and automate
workflows. This simple yet elegant business software has become the companion
of choice for business owners, with more than a million monthly active users
who record over $1.1 billion worth of transactions on myBillBook every month.
The fast-paced growth trajectory of FloBiz has resulted in two back-to-back
fundraises for the company this year - $31 million Series B led by Sequoia
Capital India and US-based Think Investments in September 2021 and $10 million
Series A led by Elevation Capital and existing investors in March 2021. The
company is also looking to triple its engineering, product and data teams within
the next six months as it continues to develop and introduce more features on
myBillBook.
All the ad films featuring Manoj Bajpayee will also be released on all
the social handles of FloBiz & myBillBook.
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