GO FIRST SET TO STRENGTHEN GLOBAL PRESENCE THROUGH PARTNERSHIP WITH WORLDTICKET AND DISCOVER THE WORLD
GO FIRST (formerly known as GoAir) today announced a new sales and content distribution partnership with WorldTicket as its GDS sub hosting partner and Discover the World (DTW) as its sales distribution partner.
GO FIRST believes that
the tripartite global distribution partnership will strengthen GO FIRST’s
penetration in the international market and will enable the carrier to expand
its inventory and services to over several countries.
WorldTicket and Discover the
World are in sales partnership and the synergies between the two companies will
assist GO FIRST to extend its global presence. GO FIRST believes that the partnership will help
GO FIRST in attaining pre COVID-19 levels faster while bringing in incremental
revenue and mature loads.
The agreement with
WorldTicket will allow travel agents to book GO FIRST flights via their
GDS. GO FIRST’s code will be visible in the GDS for the first time with
the prefix of W2 acting as marketing carrier. This will include all
routes up to 11 months of the booking date.
Speaking on the partnership, Mr Kaushik Khona, CEO, GO FIRST, said, “We are excited to
partner with Discover The World and WorldTicket to strengthen our international
presence. DTW and WorldTicket are globals leaders in global sales and
distribution, and their combined expertise and reach will give impetus to our
growth plans in the global market. We believe that the outsourcing of our
global sales will open avenues for additional revenue streams while minimising
risk. ”
GO FIRST believes that
Discover the World, a leader in global sales and marketing representation, with
its presence in the forefront , will help GO FIRST reach the travel companies,
build market awareness and trust and drive growth.
Peer Winter, VP Commercial
Business Development at WorldTicket commented,
"We are absolutely thrilled to enter into this global distribution
partnership with GO FIRST and Discover the World, who will be acting as
dedicated sales partner in many countries. Global OTAs, TMCs as well as Business
Travel chains will finally be able to book seats on GO FIRST’s flights via
their preferred GDS, which will result in additional revenues and an optimized
Load Factor for GO FIRST. By outsourcing their entire GDS distribution to
WorldTicket/Flex Flight (W2), GO FIRST will be able to exploit new revenue
streams resulting from global sales with a higher average revenue quality,
without any risks and without any running costs. Moreover, GO FIRST will be
able to use the same API integration to our "Air connection engine"
platform in order to potentially benefit from other services offered by our
group such as Virtual Interlining incl. Thru Bag. By partnering with Discover
the World, W2 and GO FIRST will benefit from 100% targeted sales based on historic
market KPI's, which will contribute to generating large volumes for GO FIRST
resulting from GDS Sales via
W2"
Aiden Walsh head of Airline
Development for Discover the World, said, “We
are so delighted to work alongside GO FIRST and WorldTicket to bring these
excellent products and innovative approach to our trade partners. We will
be introducing and educating agents and we see great opportunities to grow
sales especially with TMC’s and Tour Operators who in the past would not of
consider GO FIRST as they could not be booked via the GDS. With
WorldTicket GDS distribution and GO FIRST’s excellent product offering, great
value and on time performance, we see this as a winning combination for our
trade partners.”
Discover the World will
partner to offer Sales and Marketing to select markets.
GO FIRST believes that this
partnership will facilitate its global expansion drive and further fortify its
plans to leverage international sectors.
No comments