Experience Hub Collaborates with TBO Academy in India to target Tier 2-3 cities for Yas Expert Program, an online training program for Yas Island Abu Dhabi
Experience
Hub, the trade and promotion arm of Abu Dhabi’s premier leisure and
entertainment hub, Yas Island has collaborated with TBO academy for Yas Expert
certification program to maintain Yas Island’s top of the mind (TOM) presence
in India.
Through
this collaboration, Experience Hub aims at engaging and refreshing the
destination knowledge among travel professionals across different pockets in India.
TBO academy launched a two-month campaign for Yas Island on 1st July
wherein they will reach out to travel agents in tier 2 and tier 3 cities
throughout the country via social media, email marketing and Google search. The
goal is to educate the travel professionals on the Yas Expert certification program.
Yas
Expert is a specialist online training program for travel agents and industry
professionals, designed to help travel trade professionals familiarize
themselves with the some ‘one-of-a-kind’ experiences Yas Island has to offer. Upon
successful conclusion of the training, the agent will earn a certificate of
completion and become a certified Yas Expert. The certified Yas Experts can be
a part of incentive programmes and will receive regular travel updates pertaining
to Yas Island
The program enables travel
partners to become Yas Island Brand Ambassadors, providing expert advice to
their customers on the experiences the island has to offer and its safety
initiatives, to drive visitation to the destination. Travel professionals can
access course content on mobile, tablet or desktop and study at their own pace
to stay up to date with the island’s latest attractions and offerings to enrich
their own client offerings and boost sales.
Liam Findlay, General
Manager at Experience Hub, said,
“Experience Hub continues to show its commitment to global partners by
refining and enhancing its valuable trade programmes such as Yas Expert and we
are delighted to have partnered with the TBO Academy in India. We are very keen to
invite Indian visitors’ back to Yas Island when the time is right. This
collaboration will not only help us in creating awareness about the safety
measures that are in place for our guests, but it will also support recovery of
the sector and foster growth of the travel industry. We look forward to
helping more travel agents to become Yas Experts and showcase a destination ‘like
nowhere else.’
Gaurav Bhatnagar, Co-Founder, TBO Group, said, “At
TBO, we are committed to creating opportunities for travel agents to learn and
promote new and exciting destinations. We believe travel agents will play a key
role in leading the recovery for tourism post-pandemic. Travelers are looking
for assurance on safety measures as travel resumes. Yas Island is not only a
safe destination but also offer a whole range of experiences and activities.
Travel agents in our vast network across the country will benefit greatly by
becoming a Yas Expert”
To register for the Yas Expert program, please visit www.tboacademy.com/en-US/CourseSummary/Yas-Island-Abu-Dhabi
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