India’s renowned Public Relations Consultancy, Perfect Relations which has market-leading practices in the fintech and
start up domain, has won the Communications mandate for FloBiz – A
Bengaluru based fintech start up and India’s first neo business platform that
aims to accelerate the growth of small & medium enterprises through
digitization.
Founded by IIT and BITS
alumni, FloBiz has been incepted with the aim of digitizing small businesses in
India and bringing elements of formalization into their fragmented operating
processes. The start-up is driven by a team of hustlers who are driven by a
single mission: to fuel the growth of those enterprises that fuel the growth of
the economy. Backed by some of the most renowned venture capitalists and angel
investors across the globe, FloBiz focuses on solving the biggest challenges
faced by Indian MSMEs across India infusing technology to digitize the business
& accelerate growth.
The mandate will take
effect on 1st February. Perfect Relations will be managing the brand’s strategic PR, media
relations, and reputation management across India.
On the
appointment of the new PR team Rahul Raj,
Founder & CEO, FloBiz | Building for Growth, Building for Bharat, said “Perfect
Relations diversified experience across sectors and a deep understanding of the
fintech industry makes them an excellent partner to drive our communications.
Their approach towards the SMB space aligns with ours in a way that creates
entrepreneurial synergies, and we are confident that it will give a remarkable
boost to FloBiz's brand, especially on our rapid growth journey."
“FloBiz epitomizes the brand of new-age
start-ups that offer simple solutions to challenges faced by small and medium
enterprises across the country. Their work strengthens the core of our economy.
We are delighted to partner with this transformational brand that is dynamic
and rapidly growing. I am confident that as their partners we will help FloBiz
achieve their growth ambitions” said Mr. Dilip
Cherian, the Co-Founder and Consulting Partner at Perfect Relations
Perfect
Relations will service the account out of its -- wholly-owned offices across
the country, supported by a network of -- support offices covering all state
capitals and principal markets. The firm plans to deploy around -- people in
various dedicated in the sectors and market-specialist teams to lead the
account in Bengaluru Mumbai, Delhi, Ahmedabad, Kolkata, Chennai, Hyderabad, and
Kochi.
Founded in the early 1990’s,
Perfect Relations was among the first agencies to introduce the concept of
Image Management in India. The company advises CEO's and country management
teams on external communications, internal
communications, and public relations. It has offices in 16 Indian
cities, Nepal, Bangladesh, and Sri Lanka today and
employs over 500 people, making it South Asia's largest image management
consultancy.
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