ADIDAS UNVEILS FORMOTION ACTIVEWEAR, A COLLECTION INSPIRED BY SHAPEWEAR TECHNOLOGY
- adidas
Formotion uses a new graded compression fabric structure - inspired by
shapewear technology - to deliver unrivalled support, fit and comfort
- Crafted
to expertly fit the female form using insight from intensive body motion
and mapping studies of its diverse network of women from around the world
- For all
workouts from Pilates to HIIT, the activewear collection is available
online on shop.adidas.co.in and in select retail stores from 4th of March
2021
adidas continues to
push boundaries in women’s sportswear with the reveal of Formotion, a
new women’s activewear collection created for studio sports ranging from
Pilates to Designed with insights from active women around the world, the
workout pieces have been developed to support the female body while allowing
the freedom to move without distraction.
Committed to delivering against the versatile
needs of female athletes and driven by a relentless pursuit of innovation, the
all-female design and development team created the collection based on three
key insights: feedback from its global female athletic community highlighting
the need for a feeling of support, comfort and confidence; data conducted from
body mapping and motion research; and technologies used in shapewear industry.
The findings led to the creation of Formotion:
an activewear collection using engineered knit technology, anchored around new
graded zonal compression. Crafted to the female body, the smart, strategic
placement of compression zones of varying intensities around the waist and hips
helps to sculpt and support, whilst high-stretch knit used in other places
enables freedom to move without restriction in high-impact conditions.
Additional performance innovations include
adidas’ Aeroready fabric which helps keep her feeling dry and comfortable, as
well as PRIMEGREEN, the series of high-performance recycled materials developed
as part of adidas’ ambition to end plastic waste. Garments made with PRIMEGREEN
use a minimum of 40% recycled content.
From the must-have Formotion Sculpt Extra
High-Rise Tights to the Formotion Cropped Tee, the bold collection
of vibrant sports bras, tights, and layering pieces in a palette of striking
hues, deliver a second skin feel that moves seamlessly with the body.
The Formotion collection will be available
online at shop.adidas.co.in and in select retail stores across India from March 4th onwards.
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