SELECT THE RIGHT INSURANCE PLAN: INSURANCEDEKHO LAUNCHES ITS FIRST TV CAMPAIGN
AAP INSURANCE
DEKHO. BAAKI HUM DEKH LENGE!
InsuranceDekho, a leading insurtech startup, today announced the launch of its
maiden TV campaign – Aap Insurance Dekho. Baaki Hum Dekh Lenge. As part
of the campaign, InsuranceDekho has focused on creating awareness about the
importance of health insurance for the common man.
The campaign aims to educate people
about end-to-end services offered by InsuranceDekho and demonstrates their
trustworthiness. Customers can compare and review policies online, get the
right policy at the right price, consult an insurance expert and receive
unconditional support from a dedicated help desk, especially during claim
settlement. The light-hearted campaign aims to instill
confidence among the customers about buying their health insurance from
InsuranceDekho and puts the customer at ease by announcing, “Aap Insurance
Dekho. Baaki Hum Dekh Lenge!”
Speaking about the campaign, Ankit
Agrawal, CEO and Co-Founder, InsuranceDekho, said, “Our campaign aims to
establish the importance of insurance in the life of a common man. Customers
are at the core of everything we do at InsuranceDekho. We are focused on
providing a hassle-free experience, from helping the customers choose the right
policy up till the claim settlement. With this campaign, we seek to assure
consumers that purchasing an insurance policy is a very easy task. With our offerings, we
make it possible for them to move ahead.”
The campaign was
conceptualized by LEO BURNETT and directed by Arjuna Gaur.
In recent times,
COVID-19 has necessitated consumers to relook at their current health
cover to consider diseases that never existed before, and to also augment their
existing health insurance cover. It has also changed the outlook towards
certain aspects like coverage for hospitalization at home, special coverage for
PPE kits etc, as in case of a pandemic these became an important part of health
insurance coverage.
Arjuna
Gaur, Director, Leo Burnett said ‘Getting the right health plan and
assistance is a tough task. The film is a metaphor, revealing the worries of
people with inadequate or no health insurance policies. The challenge was to
tackle a serious subject like healthcare with humour without devaluing the
message. But with the right cast and chemistry between them, we were able to
emphasize the importance of choosing health plans properly. And how InsuranceDekho.com
is a platform that empowers people to do so while giving them end-to-end
support.'
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