LOVE’S IN THE AIR DURING COVID-19: 1.5 Billion Interests sent in 2020: BharatMatrimony Report
Leading online
matrimony service, BharatMatrimony, released its Online Matrimony Trends
Report 2020 today. With people stuck to their homes for most part of the
year, online matrimony witnessed some interesting moments. Nearly 4 Million
members expressed their interest more than 1.5 Billion times, to profiles they
liked, during the year 2020. It was clear that Covid-19 did not stop
ready-to-marry singles, both girls and guys, from connecting digitally and
pursuing their conversations in search of a life partner.
BharatMatrimony
revealed that singles are increasingly taking the decision to search for a life
partner on their own, with more than 70% of the nearly 4 Million singles
self-registering. Top 5 cities in terms of registration by singles were
Mumbai, Delhi, Bengaluru, Hyderabad and Chennai.
Location did not
seem to be very important as 77% of men and 80% of women were perfectly fine
with finding a life partner settled in any location within India or overseas.
30% spike in women
making the first move
Women have been
increasingly taking the marriage decision into their hands as can be seen from
the fact that the active expression of interest to male members saw an amazing
30% increase. There’s also been a 24% increase in acceptance of interest from
male members.
During the
pandemic, women engagement on the BharatMatrimony app jumped by 59%.
BharatMatrimony’s
phenomenal growth during Covid
During Covid, while
the member registrations grew across India, North India saw women members
growing at 75% while the male members grew by over 100% as compared to the same
time previous year.
Unravelling the
insights for the year, Murugavel Janakiraman, Founder and CEO, Matrimony.com
said, “It’s been an unforgettable year in many ways. Interestingly, despite the
pandemic challenge, singles responded positively by continuing to look for a
life partner and carry the conversations forward. The 70% self-registrations
and the 30% spike in “women making the first move” speak volumes about singles
wanting to be in control of the choices they make in life.”
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