Livinguard AG, the
globally renowned hygiene brand has
partnered with legendary
cricketer, former Captain of the Indian Cricket Team and current President of
the Board of Control for Cricket in India (BCCI), Sourav Ganguly to be
its brand ambassador for masks and gloves. As a leader and role model in
the world of cricket and beyond, Sourav Ganguly exemplifies the ethos of the
Livinguard brand - to prioritize the protection of people and the planet.
Livinguard’s revolutionary products have the ability to provide the ultimate
protection and are available in three variants, the Street, Pro and Ultra,
the masks are reusable for up to 6 months. The limited edition Sourav
Ganguly masks treated with the Livinguard technology have been proven to
destroy >99.9% of bacteria and viruses, including SARS-CoV-2, the virus that
causes COVID-19. Together, this association aims to create awareness around
this unparalleled protection provided by Livinguard treated products and its
value towards protecting the environment. India’s beloved “Dada” has always led
by example, both on and off the field - by partnering with Livinguard, he has
showcased this once again. By choosing the ultimate protection as he navigates
this “new normal,” Sourav Ganguly paves the way for others to follow suit. This
association with Livinguard AG reinforces “Dada’s” commitment towards the safety and wellbeing of the
entire country. Livinguard
AG
is headquartered in
Switzerland, with operations in India, as well as Germany, USA, Singapore,
Japan, and South Africa. The announcement of Sourav Ganguly’s association took
place through a virtual press conference in the august presence of Mr. Sourav
Ganguly, Mr. Sanjeev Swamy, Founder, Inventor & CEO, Livinguard AG, Ms.
Victoria Banaszak, Senior Vice President, Marketing, Livinguard AG and Mr.
Ankit Mital, Director & Senior Vice President (Sales) at Livinguard, Asia.
Through this association, Livinguard will also be launching a limited edition
autographed Sourav Ganguly Street mask. Commenting on his association with Livinguard AG, Sourav
Ganguly, stated, “I am delighted to start the innings with Livinguard.
Facemasks and gloves have become an extension of our daily attire. While doing
my research on the right personal protection measures, I found that most face
masks and gloves were either only preventive in nature or single-use.
Livinguard face masks and gloves on the other hand, are not only preventive,
but also protective. Livinguard technology has been proven to destroy 99.9%
bacteria and viruses, including SARS-CoV-2, the virus that causes COVID-19.
Furthermore, they are reusable and washable up to 6 months, effectively
replacing 210 single-use masks. This made my choice clear - Livinguard masks
and gloves provide the ultimate protection to the user, safely and
sustainably. At a time where we need to wear the right masks and gloves
to protect ourselves during this “new normal”, we must also remain conscious of
the impact it has on our planet. My ethics completely match with Livinguard’s
vision and purpose. It is an honour to associate with a brand whose top
priority is the safety and wellbeing not just of people but also the planet.”
Mr. Sanjeev Swamy, Founder, Inventor & CEO,
Livinguard AG, stated, “When it
comes to continuous disinfection, no other facemasks are created with
the same care and intense R&D as we do at Livinguard. Ammonium,
benzalkonium, chloride, silver: these are the toxic substances which masks
available in the market commonly use and once it leaches, it can cause
irreversible damage to our vital organs and the planet. Livinguard’s top
priority is the safety and wellbeing of people and the planet. Livinguard masks are trusted because they
rely on unique continuous
disinfecting properties, which has been proven by some of the world’s leading
scientific institutions. Freie Universität Berlin and The Department of Environmental Science at the University of
Arizona, scientifically confirm our technology’s antiviral properties.
These third-party researchers confirmed masks treated with Livinguard
technology kills greater than 99.9% of SARS-CoV-2, and many other common
viruses. On behalf of the Livinguard AG family, I welcome Sourav for entrusting
us with the special edition SG mask.”
The limited edition masks possess the same advantages
of Livinguard which inevitably creates the able differentiators when compared
to other masks. Researchers from Freie Universität Berlin and ITA RWTH Aachen
in Germany have confirmed the efficacy of Livinguard’s continuous self-disinfecting
technology to permanently destroy the novel coronavirus when applied to
textiles or surfaces. This testing was conducted in the context of the EIT
Health Project ViruShield, supported by the European Union, with the objective
to discover alternative filter materials for face masks in light of tight
supply and globally imbalanced supply chains for personal protective equipment.
Similarly, the Department of Environmental Science at the University of
Arizona, USA conducted laboratory testing on fabrics treated with the
Livinguard technology and confirmed that the technology permanently deactivated
greater than 99.9% of the human coronavirus. When microbes come in contact with
the most arduously scientifically driven textile surface, it has a strong
positive charge, the negatively charged microbial cell, is destroyed leading to
permanent obliteration of the microorganism. Unlike heavy metal-based
solutions, such as titanium, silver, zinc and copper, this novel technology has
been found to be safe for both skin and lungs. Moreover, Livinguard Technology
destroys continuously, which significantly diminishes the risk of transferring
them to the user and to other surfaces. The mask is reusable up to 6 months; if
worn daily and washed weekly, Livinguard treated masks replace 210 single-use
masks with no compromise on safety or efficacy. Livinguard AG believes that the
future is tied to sustainable solutions that treat our world kindly and the
entire product portfolio from Livinguard AG makes no exception.
Ms Victoria Banaszak, Senior VP Marketing, Livinguard
AG, added, “Mr Ganguly is an international
cricketing icon whose grit and determination along with leadership capabilities
are part of the Indian Cricket legacy. He is a respected leader in his own
right. We are proud to be associated with India's beloved Dada, since we
recognise a common connection: Restless innovators, driven to reinvent and
never content to let things be, because we know that there is a better way. For
this reason, our association makes perfect sense. Livinguard has been working
tirelessly to bring normalcy to your everyday lives, and sporting events are no
exception. We are certain that we can support Sourav’s mission to bring
normalcy "back to the pitch" with our ground breaking antiviral
Technology. From the air we breathe, to the water we drink, the places we go,
everywhere in fact!"
Mr. Ankit Mital, Director & Senior Vice President
(Sales) at Livinguard, Asia, stated,
“Announcing “Dada” as the official brand ambassador for India, will help
us reach a wide spectrum of consumers, currently cluttered with an overload of
information on safe hygiene practices. Just like his exceptional cover drive,
which would get past tightly set fielding and rarely miss the boundary, our
association with Sourav Ganguly will ensure we drive home the right information
to our consumers to make an informed choice about their personal protection
during this pandemic"
The limited edition autographed Sourav Ganguly mask will
be launched at the end of this month. It will be available by sending an email
to sales.india@livinguard.com or on popular eCommerce platforms like Nykaa and
Flipkart at INR 1490.
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