CarDekho reports 99% surge in traffic for pre-owned cars post lockdown
- 99% of used car traffic recovered whereas 77 % of new car traffic recovered
- Traffic from Orange and Green Zones for new cars recovered 84 %
- Highest recovery rate of products between INR 1-5 lakh in new cars segment
- INR 2-5 lakh segment in pre-owned cars fully recovered post-lockdown
The traffic from Orange and Green Zones for new cars PAN India has recovered 84 % where as from red zones it has recovered 58% ; It signifies the customer sentiments improving strongly in Green and Orange zone with Red Zone fast catching up as customer search for their desired car has now resumed.
The study was conducted between 17th Feb – 17th March, termed as the pre-lockdown period; the mid-lockdown period between mid-March till mid- April; and post-lockdown between 12th May to 28th May. It was also seen that the traffic from the Orange zone for used cars was the highest, with most coming from Karnataka. In the Red Zone, traffic from Maharashtra region for pre-owned cars was the highest.
Says Mr Amit Jain, Co-founder and CEO CarDekho, “Pre, mid and post-lockdown periods have impacted car traffic across the segments. New car and used car business have seen transformations in the consumer journey. The pandemic outbreak has changed people preferences and we believe they will opt for personal mobility solutions rather than shared mobility. We are now seeing a very fast recovery of consumer traffic on CarDekho with preferences for budget-friendly options. The used cars traffic has recovered by 99% and new car traffic by 77% showing that the market is now getting ready for actual business. We are hopeful that the sales recovery will also be fast with the lifting of the lockdown.”
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