THE FIELD OF ARTS REQUIRE CONCENTRATION AND THINKING. SO, DISCIPLINE IN THE AGE OF CONNECTIVITY IS IMPORTANT,” SHARED MR. KHALID JAMAL AT MASTERCLASS FOR WWI SCHOOL OF MEDIA AND COMMUNICATION

Whistling Woods International (WWI), Asia’s premier Film, Communication, and artistic Arts institute, recently hosted communications professional, Mr. Khalid Jamal, Director at Orion PR & Digital Pvt. Ltd. for an informative masterclass session. Held exclusively for the scholars of WWI’s School of Media and Communication, and moderated by academician , Ms. Oindrila Purohit, the media veteran shared his career journey and insights within the ever-evolving media domain.






The guest began the session by upholding the importance of preparation, while venturing on the trail to success, by stating, “Do your work well, however, ensure your homework is completed even better.” He elaborated on this statement by explaining that within the era of instant knowledge available on the web , sense and foresight are the PR professional’s best tools. As he emphasised, “If you're not one step ahead, you're not required.”





Upon being questioned by a student on the skill set required to achieve the sector of PR, he shared, “The field of arts require concentration and thinking. So, discipline within the age of connectivity is vital .” He went on to narrate three key skills highly wanted within the industry – the power to make content, reputation management and preserving a brand’s image, and a capacity for media mobilisation and storytelling.



The discussion subsequently evolved to hide the impact of globalisation on PR. In response, the guest outlined the enduring nature of certain sorts of storytelling, like oral media and direct interactions with the general public . However, he also noted the impact that consumer revenue has had on the sector . A growing demand for value-added content by the audience has led to an excellent deal of innovation across mediums and domains, and forever altered consumption patterns.



With the session drawing to an in depth , Mr. Khalid Jamal shared his insights on the way forward for PR, revealing, “PR gives you a replacement challenge all the time, so you've got to be anticipative and steel oneself against it. Be sensitive to geo-political practices. And establish the reality in crisis.”



The session came to an end with a token of appreciation presented to the esteemed guest, because the students displayed their appreciation with deafening applause.