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Orient Electric launches energy efficient ECMT Inverter air coolers


 Orient Electric Limited, a part of the diversified USD 2.4 billion CK Birla Group, has launched its new range of energy efficient inverter air coolers powered by ECM (Electronically Commutated Motor) technology that gives up to 50% savings on energy and electricity cost. With the addition of latest models, the corporate now offers one among the widest air coolers line-up within the industry with models catering to each need and space. Orient’s coolers range also includes smart air coolers which are IoT-enabled, work on Wi-Fi and may even be controlled by voice. the corporate is eyeing 25 per cent market share within the air cooler segment within the next two years.



Rakesh Khanna, MD & CEO, Orient Electric Limited said, “Across our entire product portfolio we are performing on to usher in innovative products which are healthier, safer, energy efficient, and add convenience to life. India’s energy and electricity demand continues to grow and thus arises the pressing need for energy efficiency and conservation. Our new range of energy saving ECMT powered inverter air coolers is another step within the same direction. These coolers are developed supported the strong consumer need identification of energy efficiency with 50% power savings, high-thrust air delivery, silent operation and convenience of control through IoT & voice controls. Inverter technology in coolers won't only help in saving the environment but by a modest assumption I can say that India can save to 9200 GWh electricity i.e. around Rs. 7350 crores annually*, if all air coolers installed within the country are replaced with inverter technology-based air-coolers.”

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