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To mark this grand celebration and attract young enthusiasts, SHEIN India took to the streets of Mumbai with their SHEIN bus carrying a young and energetic dance troupe, who performed a singular flash mob at various locations of the town . SHEIN bus made its first stop at 12.30pm at Jai Hind College, the flash mob was held at Bandra Bandstand at 5 PM, followed by Carter Road at 6 PM and lastly at Lokhandwala at 7: 30 PM. The SHEIN bus also distributed goodies and giveaways to its audiences during the flash mob.

The look was completed with meticulously crafted accessories for the gathering which were together with Ritika Sachdeva for jewellery, 5 Elements by Radhika Gupta for footwear and therefore the Garnish Co. by Geetanjali Singh for handbags.

Hand embroideries are added with french knots, beads, mother of pearls and shells aside from the newest innovations in Swarovski lacquer effects by using stones in warm hues of reds, greys, blues, and greens.

"It is inspired by the Balinese culture which is more heritage and craft-oriented. Amyra was the epitome of my collection, she appeared to slot in because the perfect muse for the gathering . I, thank Amyra for doing justice thereto and being the right Balinese Goddess." says Designer Rajdeep Ranawat

Delhi-based designer Rajdeep Ranawat’s collections are usually a cultural fusion with a penchant for the Orient. His designs are glamorous and embellished with embroidery, colours and silhouettes that flatter the fashionable woman who dares to face out.

The silhouettes of the gathering are easy and cozy with a eu resort mood in terms of skirts, loose tunics, comfy kaftans and draped separates. The ‘Rajdeep Ranawat’ label sells through premier multi-designer stores like Ogaan, L’affaire, Mogra, Elan, Deval, Elahe, Collage D

SHEIN, a Leading Fast Online Fashion brand, in just two years of its existence in India, has become India’s favorite and beloved fashion brand name among the millennials.
With its constant marketing efforts and innovative strategies, SHEIN India has built a sparkling milestone of one million family on one of the most prominent social networking platform, Instagram.
Celebrating 1 million followers milestone on Instagram on 14th February 2020, SHEIN India was overwhelmed by the turnout at each spot, the scene witnessed an enthusiastic crowd taking pictures of the SHEIN bus and joyfully shaking a leg with the dance troupe. The crowd loved the goodies distributed and joined the celebration with their friends and family. SHEIN has also announced a social media hashtag contest titled #MeetSHEIN moment to encourage its consumers and audience to participate and share a picture of the SHEIN bus and post it on Instagram with #HelloSHEIN.  Lucky winners will get a chance to win shopping vouchers from the brand.

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