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FitZup announces the launch of ‘Alpha Fit Games’

In association with wellness partner - The Westin Mumbai Garden City

FitZup recently announced the launch of India’s first Fitness League christened as ‘Alpha Fit Games’ for the primary time in Mumbai. With a proven history of hosting multiple successful league formats; Sunny Arora along side Neeraj Mishra are elated to announce the launch of their new venture at The Westin Mumbai Garden City.This grand collaboration with FitZup witnessed an attendance of celebrities, influencers & fitness enthusiasts from the entertainment, hospitality, fitness &business fraternities like Mrunal Thakur, Kishwar Merchant, BharkhaBisht, IndronielSen Gupta, RohanMehra, Kanchi Singh, Abigail Pande, PoojaGor, ShantanuMaheshwari, Jaskaran Gandhi, Akansha Singh and much of professional Fitness Athletes.

Alpha Fit Games may be a championship organized by FitZup -one of the most important fitness leagues in India. Inspired by International Athletic Formats, the games brought the nation’s fittest celebrities &athletes together during a Fitness League including 6 teams of professional athletes that battled for the championship. Designed with multiple obstacles and fitness challenges, the target of the games was to inspire and educate the country’s millennia to pursue fitness as a life-style and make them aware that fitness is far quite body building.

“Athletic/Fitness Leagues aren't a replacement phenomenon; internationally tons of Hollywood celebrities own such a format. We at FitZup, strive in impacting individual lives by inspiring them through the mode of a healthy and fit lifestyle. Alpha Fit Games may be a platform where the Fitness Celebrities, Athletes & Influencers, along side the Indian audience will get inspired and inculcate a healthy lifestyle. Today, our government is decided towards Fitness through our Prime Minister’s pet project ‘Fit India Movement’ thanks to which the notice around Fitness is growing within the country.A project like this is able to definitely impetus the noble initiative”, shares Sunny Arora, the founding father of FitZup.

As per reports, the Fitness Industry is fragmented with a majority of the market dominated by unorganized and independent players. The aim of the Alpha Fit Games is to figure towards building a brighter future for India’s fitness industry by enabling consumers to steer healthier lives. The Alpha Fit Games is that the first sports and social inclusion event within the city, with various athletes demonstrating their skills and expertise. The event offered a plethora of opportunities for all the contenders who assembled at The Westin Mumbai Garden City to mark the debut of the games.

Aligning with its brand ethos, The Westin Mumbai Garden City is that the ultimate wellness destination within the city of Mumbai. The hotel offers its guests a soothing, contemporary environment best fitted to work and play.Conceptualized round the Six Pillars of Wellness - Feel Well, Work Well, Move Well, Eat Well, Sleep Well and Play Well, The Westin Mumbai Garden City offer guests a holistic wellness experience within the town .

Speaking on the occasion, Mr. SharadDatta, head , The Westin Mumbai Garden City commented, “It is our utmost pleasure to collaborate with FitZup. The concept of the event fits perfectly with the Westin brand and what we represent . The launch of ‘Alpha Fit Games’ was indeed a powerful success that brought many arms of Indian sports together. We hope the success of the event paves how for the people of the country towards fitness and a healthier lifestyle.”

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