SHEIN CONNECTS WITH 100+ COLLEGES FOR ITS CAMPUS AMBASSADOR CAMPAIGN


The Campus Ambassadors helped SHEIN to promote the sales and discounts within their respective colleges and introduced the brand to them. They were also provided with a special coupon code for their users.
All of these ambassadors, with the help of SHEIN, hosted a party for their buyers, in the first week of December and announced their contribution to the brand.
This campaign was solely executed by the campus ambassadors both online as well as offline. More than 100 parties were executed in 4 cities by Ambassadors targeting a crowd of 2000 attendees and generating at least 800 posts with the pointed hashtag.
SHEIN India will continue to initiate more such innovative ideas and engage influencers for their future endeavors.
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