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Nandini Shenoy - A software engineer with Twist

Nandini Shenoy Founder CEO, PinkVilla Sanket Savaliya Phoenix Media

There are many people who switched their career path but only few of them got succeed, i would say a switch-hit. Nandini Shenoy is one of them who not only got succeed but also effectively sustained in the highly clutter space which is Bollywood/Entertainment news.

Nandini Shenoy was previously a software engineer who worked with Microsoft, Redmond and has her degree in Electrical Engineering from NITK, Surathkal. She also has a postgraduate degree in MS from Rutgers University, USVGA in Computer Science.

Today Nandini is the founder and chief executive officer at PinkVilla. Back in the day, there weren't any websites catering to Bollywood aficionados like her, so she decided to start one of her own. Pinkvilla started off as a platform for connecting Bollywood enthusiasts. User generated content was the key driver. With time, hired editors and journalists in Mumbai going to become a full fledged media house.In addition to being the top entertainment journalist in the digital space, PinkVilla curates branded content for a string of FMCG brands and maximises associations with celebrities and influencers. 

Talking about Pinkvilla’s Expansion Plans Nandini Said, "Pinkvilla’s larger focus is on regional markets. we have already launched Hindi portal which is doing exceptionally well with their audiences. The plan is to penetrate into other key markets like Tamil, Telugu, Bengali. we would like to be the #1 destination for all things entertainment be it Bollywood, Tollywood or any other market in India. we recently launched sports section which picked up really well.

 They now want to focus on getting deeper into that vertical. Sports and Entertainment are the two prime content consumption patterns in India and Pinkvilla aims to capitalize on it in both text and video formats.

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