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“Victory Travels in Louis Vuitton”: League’s First-of-its-Kind Partnership Makes the French House the Official Trophy Travel Case Provider of the NBA

Louis Vuitton and therefore the National Basketball Association (NBA) today announced a multiyear partnership that creates the French fashion house the primary official Trophy Travel Case provider of the NBA. The partnership marks Louis Vuitton’s first and only partnership with a North American sports league.

Expertly hand-crafted in Louis Vuitton’s historic Asnières workshop on the outskirts of Paris, the trunk is coated within the House’s emblematic Monogram canvas and fitted with traditional brass fixtures. The bespoke case will house and display The Larry O’Brien Trophy that's presented annually in June to the NBA team that wins The Finals.

“Louis Vuitton and therefore the NBA are both icons and leaders in their respective fields, and therefore the joining of the 2 promises exciting and surprising moments, forging historic memories together,” said Louis Vuitton Chairman and CEO Michael Burke. “Louis Vuitton has long been related to the world’s most coveted trophies, and with this iconic partnership the legacy continues – victory does indeed travel in Louis Vuitton!”

“The NBA Finals is defined by iconic players and memorable performances, culminating with the presentation of The Larry O’Brien Trophy,” said NBA Deputy Commissioner and Chief Operating Officer Mark Tatum. “The tradition, heritage and identity of Louis Vuitton create a natural synergy with the NBA, and this partnership provides a singular and befitting thanks to showcase our championship trophy to our fans round the world.”

The NBA and Louis Vuitton also will work together to co-author compelling stories regarding one among sport’s most symbolic trophies and its unique travel companion. As a part of the expansive partnership with the NBA, Louis Vuitton will create an annual limited-edition capsule collection, with details to be announced at a later date.

The announcement was made before The NBA Paris Game 2020 Presented by beIN SPORTS, which can feature the Charlotte Hornets and Milwaukee Bucks playing the first-ever regular-season NBA game in France on Friday, Jan. 24 at the AccorHotels Arena.

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