KhelPlay Rummy rolls out #ShowYourSkills campaign with ace actress Kajal Aggarwal
KhelPlay Rummy - the online gaming platform which has
revolutionized the game and trends of playing online rummy, has launched a new
campaign #ShowYourSkills with ace
actress and KhelPlay Rummy’s Brand Ambassador Kajal Aggarwal to highlight and
spread awareness about the comprehension and reasoning abilities that its
players develop.
The multi – platform
ad campaign spread across TV, YouTube, HotStar and social media comprises of
commercials in Marathi, Tamil, Kannada
and Telugu, and is designed to reach
out to the masses while focusing on
transferable life skill such as taking quick
calculated decision, sharp memory and promptness.
Speaking about the campaign, the face of KhelPlay Rummy, Kajal
Aggarwal said, “I
like KPR’s initiative to bring about the confluence of rummy in the digital
world by creatively highlighting the benefits of the game on various platforms
with #ShowYourSkill campaign. This campaign emphasises on fun and excitement
along with rummy as a game of skill.”
A
few weeks back KPR announced Kajal as the face of the brand, to which Kajal further commented, “I am glad to be a part of KhelPlay Rummy -
one of the leaders in the online rummy space in India. Being an avid player
myself, Rummy has provided me with one of the best forms of mental workouts. It
also helps me lower stress and relax my mind after an eventful day.” #ShowYourSkill campaign is an example
of how KPR keeps their players engaged in a game which helps them de-stress and
develop their cognitive skills simultaneously.
Talking about KhelPlay’s intent, Mr. Sourabh Agarwal -
Head of Marketing,
Khel Group said, “#ShowYourSkills
campaign is born out of one of the key challenges that the Indian Rummy
industry faces - the misconception that it is a game of chance. With this new
brand communication, we aim to bring awareness amongst our target audience
about Rummy. Moreover, with Kajal driving the campaign it will help people
relate more with rummy and reiterate the fact that rummy is a skill-based game
which offers fun & thrill at the same time.”
With the growing
passion for rummy in India, the thought behind
KPR is driven by the idea of customization and focusing on the target audience.
Mr. Agarwal further elaborated,
“Responsible gaming and healthy involvement are two of the most
important attributes of an online rummy game
and the more you play, the better you get at it. At KPR, we ensure to present
our players the offers that suit their requirements and tournaments with secure
payment gateways and a fantastic gameplay experience.”
India’s
online gaming industry is reported to generate a revenue of INR 11,900 cr. by
2023 and is currently spurring at 22% CGAR by a KPMG report. To boost this
further, KhelPlay Rummy has a database of 30 lakh users and continuously
strives to engage their players and retain them by having an array
of 10, 13, 21 and 27 cards rummy like pool, points, and deals.
To enjoy the best of rummy, exciting tournaments,
attractive cash prizes,
fair-play, choice of tourneys, and a lot more
join KhelPlay https://www.khelplayrummy.com and start playing today.
No comments