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Fan-Time with Boom-Boom-Bumrah! 15 Lucky Winners Of BIC Cello’s Cricket Fever Campaign Takes Bowling Lessons From Jasprit Bumrah



BIC Cello, India’s leading writing instrument company, hosted 15 lucky winners of the Cricket Fever Campaign for a net practice session with Jasprit Bumrah in Mumbai today.

The winners were flown-in to Mumbai for the session and were given a grand welcome at the airport by the BIC Cello team. Each winner also received a custom-made kit, specially designed for the net practice session. Fans got the opportunity to learn Bumrah’s bowling tactics, accuracy, and unique techniques. Fans also got to spend time with Bumrah outside the net, where they got acquainted with his accuracy and death overs mastery, and his ethos of becoming India’s yorker specialist.

The BIC Cello Cricket Fever campaign winners included kids and adults whose ages ranged between 9 years and 62 years old. The fans were exhilarated for the opportunity to meet their cricket idol, spend some net time with him, and receive a winner pack with signed merchandising.

Commenting on the success of the campaign and the association with Bumrah, Tanveer Khan, Director – Marketing, India said, “We are delighted with the overwhelming response we got from fans around India as we received more than 5300 entries for our contests. We are also honoured to have teamed up with one of India’s leading pacer, Jasprit Bumrah, to give our consumers a unique and engaging experience. Bumrah is not only an incredible player but also a youth icon and a great role model for kids across India. We thank him for his support of the Cricket Fever Campaign as well as his great energy and mentorship in today’s practice session. We at BIC Cello, are committed to develop initiatives that add value and offer thrilling experiences to our consumers.”

In addition to the 15 winners, BIC Cello also announced, 1000 lucky winners who won souvenir and autographed merchandise by Bumrah.

Speaking at the BIC Cello winners net practice session, Jasprit Jasbirsingh Bumrah said, “It’s truly a pleasure to be associated with one of my favourite childhood brands. The BIC Cello Cricket Fever campaign is a wonderful way to celebrate this year’s cricket fever and to bring fans closer to the team and the game. I would like to thank BIC Cello for this great cheer campaign and today’s net session with the winners. I greatly appreciate the encouraging and supporting messages received from fans around the country. I know they will stay with me for seasons to come.”

BIC Cello is the largest manufacturer and distributor of writing instruments in India. The company sells 5 million pens in the country every day. Earlier this year, the company inaugurated Asia’s largest stationery manufacturing unit in Vapi, Gujarat. BIC Cello has been a true and preferred partner of the learning ecosystem. Its innovative products are developed through the latest technology and are created keeping in mind the comfort and the needs of its users.

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