Cuttlewave: Clothing Reimagined
Shop from your favourite
brands. Never select a size again.
How it works is, body
measurements are recorded using an inbuilt image recognition algorithm, though
your mobile device. Alternatively, a tailor can down at the speed of food
delivery or at a time of your choice and measure you up in 5-10 mins. Once your
measurements are recorded, all your apparels come made-to-measure to you.
Cuttlewave CEO, Darsh Bijoor said “Brands have credibility, hence people
prefer wearing them, but they also have different standardised fits that do not
fit everyone perfectly. That’s the pain point we’re trying to address, that no
one has to return ill fitting clothes, stand in trail room queues or stick to a
single brand”.
The beta access website has
been launched under the name ‘The Fit Revolution’, to determine the product
market fit. It garnered about 11,000 registrations within the first few hours
of being launched. The ecommerce platform is set to launch on the 20th of
November, with early access and perks like free tailoring to users registered
on the beta access website.
The online clothing market
in India is expected to reach $4B by 2020, most of which is dominated by giants
like Myntra, Flipkart, Amazon, Koovs and Ajio. When asked about this, Darsh
Bijoor said “We offer a very unique value proposition that solves a basic
customer problem and the response we’ve received is overwhelming. It shouldn’t
be difficult to grab market share”.
Will a startup like
Cuttlewave be able to take on the major players like Flipkart and Amazon to
emerge as one of the market leaders? Only time will tell.
Nice, will check out
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