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Samsung (Mobile Phones) ranked as India’s Most Consumer-Focused Brand; Dell and Apple iPhone follow


56 Indian brands feature among top 100; LIC, Tata Motors,Amul (Milk) lead India list
Description: C:\Users\Admin\Downloads\Consumer Focused.png South Korean tech giant Samsung Mobile Phones achieves a commendable feat of featuring in TRA’s Most Consumer-Focused Brands Report 2019 (CFB 2019), the third edition in the series. Laptop-maker Dell, Apple iPhone and LG (Televisions) secure 2nd, 3rd and 4th rank respectively. Of the top 100 Most Consumer-Focused Brands, 56 are of Indian and LIC, Tata Motors and Amul (Milk) lead the India list.
Commenting on the launch of the report N. Chandramouli, CEO, TRA Research, said "Consumers are speaking, and Samsung is listening. Focused on consumer-centric innovations, Samsung in the Mobile Phone Category has pushed the technology limits and set impeccable standards thus creating deeper, stronger and resilient consumer bonds."
Pond’s and Honda, at 5th and 6th ranks respectively, are first time entrants in the top 20 list. LIC slips one rank to occupy 7th followed by Sony Televisions at 8th. Tata Motors enters at the 9th rank, followed by Amul which is 10th Most Consumer-Focused Brand in India and also leads in the Milk Category.
Th e report lists 500 brands that represent the elite 7% brands out of 10,000 that have excelled by increasing their Buying Propensity® or keenness-to-be-bought over two successive years, as measured between October 2017 to March 2019.
"In the new age of brand building, the brands have to shift from being just ‘invested’ to ‘committed’ the brands which make it among the Most Consumer-Focused have crafted meaningful engagements with consumers. Of the 10,000 brands analyzed, only 717 brands increased their propensity to be bought, while the rest saw a falling propensity," added Chandramouli.
Among India's 500 Most Consumer-Focused Brands, there are total 34 Super-Categories and 191 Categories. The categories with the maximum brands are F&B and FMCG contributing to 18% and 16% of the total brands in the listings respectively. Some of the category leaders in the report are Aviva Life Insurance (All India Rank 32) from Private Life Insurance, DTDC (All India Rank 313) from Indian Express Services, Fogg (All India Rank 31) from Deo/Perfume, Kangaroo Kids (All India Rank 31) from Pre-School, Otto (All India Rank 61) from Menswear, Oyo Hotels and Homes (All India Rank 197) from Hotels and Tanishq (All India Rank 29) from Jewellery.
CFB 2019  Rank
Brand Name
Super Category
Category
1
SAMSUNG
Gadgetry
Mobile Phones
2
DELL
Technology
Laptops
3
APPLE iPHONE
Gadgetry
Mobile Phone - Series
4
LG
Consumer Electronics
Televisions
5
POND'S
FMCG
Cosmetics
6
HONDA
Automobile
Two Wheeler - Manufacturer
7
LIC
BFSI
Life Insurance - PSU
8
SONY
Consumer Electronics
Televisions
9
TATA MOTORS
Automobile
Four Wheeler - Manufacturer
10
AMUL
Food & Beverage
Milk
11
SAMSUNG
Consumer Electronics
Televisions
12
DOVE
FMCG
Soap
13
LG
Consumer Electronics
Refrigerators
14
AMUL
Food & Beverage
Butter
15
< p class=MsoNormal align=center style='text-align:center'>VODAFONE-IDEA
Telecom
Mobile Service Provider
16
BAJAJ PULSAR
Automobile
Two Wheeler - Brand
17
JEEP
Automobile
Four Wheeler - Manufacturer
18
TATA TEA
Food & Beverage
Tea
19
SAMSUNG
Consumer Electronics
Refrigerators
20
BAJA J AUTO
Automobile
Two Wheeler - Manufacturer
21
HERO MOTOCORP
Automobile
Two Wheeler - Manufacturer
22
HEWLETT PACKARD
Technology
Laptops
23
LEE
Apparels
Casualwear
24
BRITANNIA
Food & Beverage
Biscuits
25
TATA SALT
Food & Beverage
Salt
26
VIVO
Gadgetry
Mobile Phones
27
COLGATE
FMCG
Oral Hygiene
28
AMAZON
Internet
Online Retailer - Diversified
29< /span>
TANISHQ
Personal Accessories
Jewellery
30
DETTOL
FMCG
Antiseptic Products
31
FOGG
FMCG
Deo/Perfume
32
AVIVA LIFE INSURANCE
BFSI
Life Insurance - Private
33
STATE BANK OF INDIA
BFSI
Bank - PSU
34
MARUTI SUZUKI
Automobile
Four Wheeler - Manufacturer
35
DABUR REAL
Food & Beverage
Packaged Juice
36
GODREJ
Consumer Electronics
Refrigerators
37
RIN
FMCG
Fabricare
38
LUX
FMCG
Soap
39
RELIANCE JIO
Telecom
Mobile Service Provider
40
TITAN
Personal Accessories
Watches
41
L'OREAL
FMCG
Haircare
42
HDFC BANK
BFSI
Bank - Private
43
HONDA ACTIVA
Automobile
Scooter
44
APPLE MACBOOK
Technology
Laptops
45
NIVEA
FMCG
Soap
46
MUTHOOT FINANCE
BFSI
Financial Services
47
MAHINDRA & MAHINDRA
Automobile
Four Wheeler - Manufacturer
48
LG
Consumer Electronics
Washing Machines
49
KANGAROO KIDS
Education
Pre-School
50
FA
FMCG
Deo/Perfume

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