Government to improve Ease of Doing Business for OTT, VoD platforms: OSD to Maharashtra CM
Mr Kaustubh Dhavse, Joint Secretary designated as Officer on Special
Duty (OSD) to the Chief Minister, Government of Maharashtra,
yesterday said that the government will provide necessary support and improve
Ease of Doing Business for over-the-top (OTT) and video on demand (VoD) media
platforms.
Speaking at
the fourth edition of FICCI Knowledge Series: ‘FAST TRACK INDIA – Maximizing
the Content Value Chain’, Mr Dhavse said, “This event gives the government
an understanding of the digital space very closely. It helps us create an
enabling ecosystem so that people across value chain benefit from the
incentives of the government.”
Mr
Neeraj Roy, Founder & Chief Executive Officer,
Hungama Digital, Media Entertainment Ltd said, “When it comes to the broadcast
market, an audience is being generated in both television as well as the
internet which culminates the perfect storm of storyteller.” He further added,
“An average Indian consumer, consumes 17 gigabyte data a day which means, never
letting the content devices be away from the users.”
Mr Rishika
Lulla Singh, Chief Executive Officer, Eros Digital, said that
India is one of the fastest growing entertainment and media market globally and
is expected to keep that momentum. “As data and digital infrastructure has
become exceedingly accessible even in small cities of India, the market for OTT
has widened enormously. At Eros Now, we strive to constantly engage the
existing consumers and expand our reach by offering new and innovative
services,” he added.
Defining
the current VoD landscape which has
evolved rapidly over the last few years, Mr Karan Bedi, Chief Executive
Officer, MX Player said, “I am delighted to be sharing insights on the
role of OTT and the rise of the digital medium at FICCI FAST TRACK INDIA 2019.
Our first 6 months at MX Player has taught us so much about the varied
preferences of the consumer palette; its only upward and beyond from here on.”
Ms
Archana Anand, Chief Business Officer, Zee5 Global said,
“This is the best of times for both consumer and content creators. For those of
us running an OTT business, the key priority remains monetization, but we
increasingly see that consumer are willing to pay for great content and that
remains a strong stimulus for the ecosystem.’’
Mr
Alistair Jennings, Vice President, APAC Content Protection,
Motion Picture Association said, “India is the fastest
growing media and entertainment market globally and its video streaming
industry has enormous growth prospects. Now is a vital time to build the right
checks and balances to protect the legal dissemination of online content. I am
delighted to join this year’s Fast Track to share more on MPA’s efforts and our
recent site blocking successes in India.”
Mr
Girish Menon, Partner & Head, Media & Entertainment, KPMG in India said, “The
online video consumer in India has evolved in a significant way in the last
couple of years. With consumption now going mass and viewers spending close to
8.5 hours a week on online video, we see a homogenous pattern of consumption
emerging cutting across age groups, income levels and professions.”
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