Mother’s Recipe strengthens its instant mix category; unveils healthy Indian breakfast option ‘Instant Upma’

Speaking about the category, Sanjana Desai, Chief Strategy officer, Mother’s Recipe said, “The instant food is gaining popularity in India because of the comfort and accessibility of products that provide the genuine flavour of Indian food across retail channels. According to a report by Future Market Insights, India’s instant food market is anticipated to grow at a CAGR of 15.7% and reach a valuation of US$ 284.4 Mn by 2020. The key factors driving the instant food is employee affluence and growing millennial customers along with a rise in working women's population which has resulted in altering lifestyles and less time for home cooking. As a result, we continuously innovate in line with the growing consumer expectations while providing our customers with the finest quality & tastier products.

The current company scenario:
Mother’s Recipe was founded in 2001 by Desai Brother’s Ltd. and has successfully expanded to all regions across India as well as 42 countries around the world. What started as a pickle brand has today grown exponentially, consisting of a diverse product range including, Condiments, Pastes, Spices, Papads, Appalams, Cooking Pastes, Curry Powders, Ready to Cook Spice Mixes, Ready to Eat meals (Canned and Retort Packing), Mango Chutneys, Ethnic Chutneys, Chaat-Chutneys, Canned Vegetables, & Mango Pulp.
Sanjana Desai, Chief Strategy Officer, Mother’s Recipe, said, “The FMCG market is ever-evolving, and consumers are always looking for something new and exciting. The Indian FMCG market has been growing steadily at 25% per annum. Even the pickles, where Mother’s Recipe are market leaders have been growing at 10.7% CAGR and RTE/RTC categories at 17% CAGR. With a market that is cluttered with multiple players, Mother’s Recipe as a brand has continued to stand out due to its diverse range of products, and constant focus on reinvention, to meet consumer demands”
Future plans:
With the renewed focus on growing categories like Condiment Pastes, Ready to Cook, instant mixes and other verticals the company predicts an impressive growth of 22% year on year. On the exports front, the company plans to expand its current global footprint to newer markets like Europe & Africa. Currently, Mother’s Recipe exports to42 countries with exports contributing to 40% overall revenue. Apart from this, the company is aggressive looking at expanding their HORECA and food services solution business verticals.
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