Hotstar scores its largest ever single day reach of 100 Mn
The streaming giant recorded 100 Mn active users and a concurrency of 15.6 million, the highest ever in an ODI match, during India vs. Pak in the ongoing ICC Cricket World Cup 2019
66 % of Hotstar’s reach was witnessed from towns beyond the big metros

Unmatched in its sheer scale, this season of ICC Cricket World Cup is being streamed across 6 languages - English, Hindi, Bengali, Tamil, Telugu, and Kannada. Hotstar has also retained its exciting social layer of #KoiYaarNahiFar with the Watch ‘N Play feature successfully creating an unparalleled and engaging cricket-watching experience for all the Hotstar users. Through this feature, Hotstar enables friends coming together irrespective of their location, allowing them to make their voices heard by chatting about the match and their Watch ‘N Play experience, not only with their friends and family, but also with experts and celebrities.

In addition to India, Hotstar is bringing the ICC Cricket World Cup to consumers in the US and Canada as well, who are tuning in to the platform via the app, on the web (us.hotstar.com), Google play store, app store, as well as on living room devices like Roku TV, Apple TV, Amazon Fire TV Stick, Android TV, and Samsung Smart TV.
Hotstar’s immense reach and scale has always made it a preferred destination for advertisers across the country. Offering ad targeting for live sports at scale, the ICC Cricket World Cup 2019 on Hotstar is an exciting affair for all involved, including co-presenting sponsors Dream 11, Uber Eats, Amazon Pay, and Coca Cola, and associate sponsors Royal Challenge, Acko, CEAT, and ICICI Lombard.
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