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WWI School of Media and Communication hosted their 4th edition of an annual social change Initiative – Saksham 2019

Rahul puri moderatig the panel discussion

Whistling Woods International’s (WWI) School of Media and Communication organized ‘Saksham 2019’, the institute’s much anticipated annual social change initiative.

The day-long affair witnessed a host of inspiring and impactful initiatives - a blood donation the drive held in conjunction with Kokilaben Dhirubhai Ambani Hospital; a dental camp and consultation for attendees organized by Orthosquare Dental Clinic; an eco-bazaar promoting NGOs and their businesses involved in sustainable products and lifestyle; and a clay modeling and ceramic design workshop conducted by Vanmala Jain, a graduate of National Institute of Design (NID), Ahmedabad. 
Street play for blood donation awareness


To commemorate the annual gala, a panel discussion on the ‘Credibility and Role of the News Media in the Age of Fake News’ was held. In a session moderated by Rahul Puri, Head of Academics, WWI, the audience was treated to a spirited debate on the perils of false information disseminated through traditional and new age media platforms. The panel comprised of Vikram Mehta, a corporate affairs and communications industry expert; Pankaj Jain, the founder of the renowned fact-checking website, SM Hoax Slayer; Sahil Joshi, Editor & Bureau Chief, TV Today Network; and Alpana Killawala, former Principal Adviser, Reserve Bank of India (RBI). 

Students actively participating in the blood donation drive


The discussion began with the panelists sharing their first encounters with fake news, and the lessons they took away from these incidents. As the session progressed, Vikram Mehta highlighted the potential to convert fake news into a positive story by offering a different perspective on the issue. He also stressed the importance of differentiating between something that has the potential to occur, and something that’s an outright lie. Sahil Joshi subsequently highlighted the media’s perspective on fake news by revealing it has been responsible for several chaotic situations in India while calling upon his colleagues in journalism to be vigilant with their facts.

Students ready for a street play to propogate blood donation


Upon inviting the audience to engage with the panelists, a question arose about how social media is driving the rise of citizen reporters. Responding to the query, Pankaj Jain stated that it is a positive development, though he cautioned against using content to misrepresent a situation. While speaking on the role of RBI in countering fake news during demonetization, Alpana Killawala stressed that the nation’s government have been sensible in their chosen actions. Rahul Puri rounded off the session by commenting, “The threat posed by fake news is ever-present and demands our constant vigilance. If we’re to preserve the fabric of our nation, and uphold our diverse heritage and traditions, it is more important than ever before that we exercise our judgment and common sense when consuming media." "We’re proud to have WWI join this fight through Saksham 2019, and raise our voices for truth and accuracy in India’s media landscape”, he further added.

With the event coming to an end, the guests were felicitated by Meghna Ghai Puri, President, WWI, while the students showed their appreciation with deafening applause    

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