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Horra Luxury Collaborates with a new concept store by Archies , ‘Sellect by Archies’


Horra Luxury, a brand of bag and shoes redefines the concept of luxury through fashion accessories that are premium in quality, yet affordable in price. The brand believes that luxury is not about the price tag but also about the special experience that comes with using quality products, that their collection delivers. The collection consists of designs for every mood and a style for every occasion.

Archies, a premium lifestyle brand, is introducing a new concept store- ‘Sellect by Archies’ which will focus on providing a premium retail experience to target customers, with products catering to the age groups between new-born to 60 years plus. The Store will feature Fashion accessories, Tech gadgets, Men’s personal care, Beauty and Cosmetics, Luxury perfumes, Home and décor and more under one roof!

Horra Luxury has a wide range of bags and watches which is quite a hit among the youth because of its vibrant and youthful designs.
Mr. Anil Moolchandani, the man behind brand Archies a market leader in the social expression industry and Mr. Varun Moolchandani felt the need to bring the brands catering to Fashionable, Mobile & Quality conscious customers altogether and Parimal Mehta, Founder of Horra Luxury was in agreement with the concept and wanted the brand to be a part of this store!
Taking everything into consideration, Horra Luxury intends to address this opportunity and extend premium shopping experience to the customers with Sellect by Archies, that currently retail more than 30 brands from categories mentioned.

The concept store was first opened in MGF Metropolitan mall, Gurugram and second store opened within a span of 15 days in Seasons mall, Pune. In the coming future, they have aggressive plans for expansion and intend to open a lot more stores in the next 3 years.


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