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Jashn, a popular women’s lifestyle ethnic wear brand, today announced that actress Meera Chopra has been signed on as the official brand ambassador at a glitzy event held in Delhi. The association has commenced with the latest fall-winter line campaign shoot and a store launch at Ambience Mall, Delhi showcasing the latest best designs to complement the festive mood.

Jashn has been at the forefront of Indian fashion scenario for nearly 2 decades and has carved an exclusive niche for itself in fashionable ethnic wear segment. The brand’s style and innovation resonates with Ms. Meera Chopra who is experimental and chic in her fashion choices. With her ability to define ‘bold and beautiful’, Meera represents the continually progressive modern Indian woman.

Mr. Rahul Jashnani, owner of brand Jashn said, “This is an exciting season for Jashn with a plethora of Indian wear preferences available in all our stores. With today’s store launch, you can expect to see a wide range of classy sarees, elegant salwar suits, trendy ready-to-stitch pieces, lehengas and kurtis. Plus, we are glad about our brand association with Meera Chopra and trust it’ll turn out to be mutually rewarding.”

Meera Chopra, Jashn’s new brand ambassador said, “It is a matter of great pride for me to be the brand ambassador for JASHN, a brand that is always voguishly on fleek. I believe this partnership will help us to find additional ways to meaningfully connect and inspire fashion conscious women, our core audience.”

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