Piyush Pandey on Creativity at The ITCH Summit.
Piyush pandey is one of the most illustrious names in Indian
advertising, and his story shows that creativity truly has no boundaries.
Pandey Recently graced the Itch Summit Hosted by Prahlad Kakar School of
Branding and Entrepreneurship at Sydenham College and showcased his top
critically acclaimed campaigns such as Fevicol, SBI Insurance and Rajasthan
tourism and few more.
Getting
the session off the ground, Pandey, true to style, stated advertising is all
about having fun. "Advertising is not brain surgery, despite reams and
reams having been written about it," he said. "This is a common sense
business, and also one where you try not to give too much gyaan. The best
advertising doesn't give gyaan, but has fun while telling you something about the
product being advertised. Similarly, I won't give any gyaan, but try and have
fun by making this a fun session." Explaining why he had chosen to focus
on Indian creativity, because of the nature of the country, is sometimes
different in its expression from other countries. That the richness of this raw
creativity has been recognised is likely to motivate a lot of young people to
believe in India.
Pandey concluded the
Session by Quoting “The Musk is in your Stomach find it Rock it and Fly”.
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