Airtel and Hotstar Announce Strategic Partnership
Hotstar’s catalogue of shows
from 22 channels, 3000 plus movies and exclusive shows will now be available
for free to all Airtel mobile customers through Airtel TV app
Airtel TV app now has one of
the largest digital content portfolios in India, offering access to over 350
LIVE TV channels and 10,000 movies and shows
Bharti Airtel (“Airtel”), India’s largest telecommunications
services provider, and Hotstar, India’s largest premium streaming platform
today announced a strategic partnership to bring exciting digital content from
Hotstar’s portfolio to Airtel customers. This will further expand Airtel TV
app’s wide range of offerings and expand the footprint for Hotstar’s content
across Airtel’s large mobile customer base.
With the new partnership, Airtel TV now has access to one of the
largest and most exciting digital content portfolios in India, with 350 plus
LIVE TV channels and close to 10,000 popular movies and shows from India and
abroad. Airtel has forged partnerships with all leading broadcasters and
production houses to bring the best of content on a single platform and offer a
compelling experience to customers.
Hotstar’s rich content library comprising over 100,000 hours of
content, in 9 languages comprising live sports and the best of Indian cinema
and TV shows from channels across the Star network will now be available to all
Airtel customers for free through the Airtel TV app. This will include shows
from 22 channels and over 3000 hit movies and shows.
All content on Airtel TV app is
free for Airtel Prepaid and Postpaid customers on a promotional basis till June
2018, offering them a great experience on India’s best smartphone
network. To get started, customers can download the latest version
of the Airtel TV app to enjoy the upgraded content.
Sameer Batra, CEO – Wynk said, “We are delighted to have Hotstar
onboard as a long term partner in our endeavour to build a world-class digital
content ecosystem. Their rich content library will add immense value to our
content play and add to the user experience. Airtel TV’s new version has
received an extremely positive response from users and we will continue to
bring exciting content and in-app innovations to delight
them.”
Commenting on the partnership,
Ajit Mohan, CEO – Hotstar, added, ‘Airtel has among the widest consumer
footprints in India and with our expansive content library, comprising rich
programming that can cater across age groups, geographies and interests, there
are natural synergies and we are very excited about this partnership.’
The Hotstar catalogue available
to Airtel TV users includes shows from channels across multiple genres, popular
movies and shows in Hindi and regional languages like Kannada, Malayalam,
Marathi, Tamil and Telugu. In addition, customers get access to an exciting
library of sports content and LIVE matches.
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