Airtel digital TV launches India’s first 24*7 fitness channel - ‘Fitness Studio'
Airtel has launched India’s first 24*7 fitness channel- Fitness Studio on DTH.
New Delhi, January 24, 2017:
Airtel Digital
TV, the DTH arm of Bharti Airtel (Airtel), today announced the launch
of the first-of-its-kind 24*7 fitness channel in India - the ‘Fitness
Studio’. Introduced in partnership with content expert JOP Network,
‘Fitness Studio’ is a one stop destination for all
fitness needs with the best of Pilates, high intensity workout, kick
boxing, dance workout, power yoga, diet programmes and much more. The
channel will be available exclusively to Airtel digital TV customers and
will offer customized content basis specific
time and requirements of the day which customers can access from within
the comfort of their homes at a highly affordable price of just Rs 45
per month.
Fitness
Studio will offer a complete, holistic fitness regime structured by
some of the best experts in the
India and Internationally and exclusively curated content from the best
of fitness icons including Shilpa Shetty Kundra, Yuvraj Singh, Laura
Plumb, Rochie Rana and many more. The channel will also help customers
to adopt a healthy lifestyle with its new age
food recipes and tips on nutritious food intake.
S.Sriram, CMO – Airtel digital TV
said, “We are passionate about our customers and are constantly
innovating to find newer ways to enrich their lives. Fitness Studio is a
result of this endeavor and is designed to address our customer’s
fitness needs by offering them premium content at a nominal
cost. We invite everyone to make the most of the channel to make
healthier choices in their life.”
Urvi Agarwal - Director, JOP Network Pvt Ltd,
said “We are glad to launch Fitness Studio in partnership with Airtel
digital TV. Fitness is paramount for a healthy life. We have curated the
content with this mind and aim to inspire everyone to adapt a healthy
lifestyle. With premium fitness content including
aerobics, yoga, Pilates, zumba, high intensity training to nutrition
and celeb tips, the service is a 360 degree fitness guide for customers
across all age groups.”
The
channel is available only on Airtel digital TV and will be broadcast on
channel number 103.
Airtel digital TV customers can give a missed call to 81300-81302 or
SMS ADD FITME to 54325 to activate the service. To know more details,
customers can also log on to:
www.airtel.in/digital-tv
***
About Airtel digital TV
Airtel
digital TV is a leading national DTH service provider offering MPEG4
& DVBS2 – currently the most advanced digital broadcasting
technologies available
in the world. The company offers both standard and high definition (HD)
digital TV services with 3D capabilities and Dolby surround sound and
is backed by a 24X7 customer care. With 639 channels & services
including 73 HD channels, 5 international channels
and 4 interactive services, Airtel Digital TV has introduced many
firsts to the segment including the Internet TV, universal remote,
several unique interactive applications, multi lingual EPG, and
integrated anytime, anywhere recording through mobile and web.
Airtel Digital TV has over 13.9 million customers as on December 2017.
To know more please visit,
www.airtel.in/digital-tv
About JOP Network Pvt Ltd
JOP
Network is a young dynamic company, which is an arm of North India’s
leading real estate company JOP International Itd. The company from its
inception
is driven to provide quality wellness and fitness content to its
partners. Working with some of the largest names in the industry both in
India and internationally, the company has become a name to recon with
in content production in this space. The company
runs a wellness channel: LifeMantra on some of the world’s
foremost tech and media platforms in USA & Canada, Australia, Middle
East and more. The company is also engaged in individual show
distribution of its vast library of content to premium satellite
channels such a Discovery in the Middle East, Gaiam in the USA, FOX
Network etc. Having tied up with many content providers in India and
globally in this space, the company is slowly developing
its strength in this domain.
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